In its 2024 Ads Safety Report, Google announced that it blocked or removed over 5.1 billion ads and suspended more than 39.2 million advertiser accounts globally. This represents a nearly 200% increase in account suspensions compared to 2023, when 12.7 million accounts were suspended.
AI-Driven Enforcement
Google attributed these achievements to advancements in artificial intelligence, particularly the deployment of Large Language Models (LLMs). These AI systems enhanced the company's ability to detect and prevent policy violations, including scams, misrepresentation, and abuse of the ad network. The company reported that these measures led to a 90% reduction in reports of deepfake ads.
Global and Regional Impact
In addition to the global figures, Google provided insights into regional enforcement. In India, for example, the company removed over 247.4 million ads and suspended 2.9 million advertiser accounts. The top policy violations in the region included financial services abuse, trademark infringements, and network abuse.
Policy Updates and Transparency
To support its enforcement efforts, Google implemented over 30 updates to its ads and publisher policies. These updates aimed to clarify guidelines and improve transparency for advertisers. The company also emphasized its commitment to fairness by offering an appeal process that includes human reviews to ensure appropriate action is taken.
Overall, Google's 2024 enforcement actions highlight the company's ongoing efforts to combat malicious advertising and protect users across its platforms.
